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Breaking Trail

Breaking Trail. Every other week, Lisa Gerber talks to people who are working to make the world more habitable, more humane, and more loving. In the words of author and environmentalist David Orr, they are the “peacemakers, healers, restorers, storytellers and lovers of every kind” that this world needs so desperately. Through their stories, we cover themes of hope, courage, and action. This is a show for people who want to contribute to the world rather than take from it. We are living life on our own terms, defining our own version of success. We are breaking trail. Interested in being a guest? Learn more here. http://bigleapcreative.com/pitch-the-breaking-trail-podcast/ Let me know if you have questions!
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Now displaying: October, 2021
Oct 25, 2021

I am happy to introduce you to Sarah Panus because I feel like in a way we are kindred spirits which is coincidental because her business is named Kindred Speak, LLC. She, like me, had a dream to go into fashion. She pursued that dream farther than I ever did. Life took her in another direction (like it did for me) and after a series of jobs, she left her corporate position to launch her business.

Sarah Panus has nearly 20 years of experience helping billion-dollar brands drive leading ROI through brand storytelling. She is a Minnesota mama, content strategist, podcast host of Marketing With Empathy, and owner of Kindred Speak LLC. She’s on a mission to humanize brands; help content marketers reduce overwhelm/confusion; and raise money to fund child trafficking rescue missions.

She spends her days working one-to-one with brand clients and is newly getting into the online course space where she’ll teach you how to think like an Editorial Director and build winning brand storytelling strategies.

Before starting her own consulting biz, Sarah spent the majority of her career leading content strategy on the corporate side and understands the pressure in those roles. She comes from a world managing up to $10M budgets but knows how to get scrappy too. Along the way, she figured out how to feel empowered, creative, and less overwhelmed in her roles (while driving amazing results), and wants to help others feel the same. www.kindredspeak.com

What do we talk about today?

  • Taking her own big leaps like moving to NYC sight unseen
  • Leaving her corporate position and starting her own business
  • What empathic branding is
  • Our communications pet peeves
  • Lessons learned

With that, let’s listen in and gear up for what’s next.

Where to find Sarah and other links:

BEFORE YOU LEAVE - If you are enjoying the shows, I hope you’ll subscribe, rate, review and share with your friends!
 
About Lisa Gerber:
Lisa advises CEOs and senior-level management on how to use the power of storytelling and effective communication to influence action and bring ideas to life.
 
She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps.
 
When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem-solving.
 
To learn more about booking Lisa for consulting, speaking or workshops, visit www.bigleapcreative.com.

Oct 11, 2021

This is a story about not letting our circumstances define who we are. If today’s guest can do that, we can do it. She is not paying it forward. She came from a place of extreme poverty to start this global nonprofit Days for Girls International.

Celeste Mergens is the founder and CEO of Days for Girls. She has led the organization since its beginning in 2008, driven by twenty years of nonprofit and business management experience. She holds a Master’s Degree in Creative Writing and Literature and audited a second in Global Sustainable Development. Days for Girls is a two-time Girl Effect Champion, won the SEED award for gender equity and entrepreneurship, and was named by the Huffington Post as a ‘Next Ten’ Organization poised to change the world in the next decade, and won the 2020 ORG of the year award. Celeste has been featured in Oprah’s O Magazine, Forbes, and Stanford Social Innovation Review. She was awarded the 2017 AARP Purpose Prize Award, named Conscious Company Global Impact Entrepreneur Top Ten Women in 2018, 2019 Global Washington Global Hero, and Women’s Economic Forum’s Woman of the Decade.

She is married to her best friend Don and has six children and 15 grandchildren and was named 2015 American Mother of the Year for Washington State.

Also, today is International Day of the Girl – Donate with matching funds with a goal to reach 50,000 girls. Go there now and support a girl – $10

How an idea in the middle of the night gave her profound purpose.
Why washable feminine hygiene is so important. 2015 – Nepal – one of the five things they asked for urgently was washable menstrual solutions
How to get an idea off the ground.
We are not our circumstances. It’s our response that matters.

So, with that, let’s listen in and gear up for what’s next.

Where to find Celeste and other links:

BEFORE YOU LEAVE - If you are enjoying the shows, I hope you’ll subscribe, rate, review and share with your friends!
 
About Lisa Gerber:
Lisa advises CEOs and senior-level management on how to use the power of storytelling and effective communication to influence action and bring ideas to life.
 
She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps.
 
When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem-solving.
 
To learn more about booking Lisa for consulting, speaking or workshops, visit www.bigleapcreative.com.

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