Wes King is the CEO and founder of the Tahoe Trail Bar, a plant-based, non-GMO, gluten free line of awesome tasting energy bars. He had so much to share, I decide to make this into a two-part episode so I didn’t have to edit anything out. Today, we’re going to talk about finding purpose, working your ass off and taking a cottage business to the next level. Next week, we’ll talk about his leadership philosopy, mindfulness and giving back to the community. I was truly inspired by our conversation and have lists of my own ideas I was jotting down as he spoke. I think you’ll find the same.
More on Wes: Tahoe Trail Bar started in a coffee shop in South Lake Tahoe CA in 2010. Today, under his leadership, they have achieved distribution throughout the western US. One of his greatest achievements to date is pursuing the active balance between a laser focus on key growth outcomes and the deep enjoyment of the process of working in the business alongside his employees. Outside of leading the Tahoe Trail Bar, Wes prioritizes taking in a steady diet of continuing education, meditation, learning from mentors and other entrepreneurs, and investing his time as a mentor to other startups in his business community. Whenever he can, you will find him backcountry skiing on Mount Rose, mountain biking on the Tahoe Rim Trail, or backpacking with his wife and 2 children in Desolation Wilderness.
One quick thing before we get into the interview - you can find tahoe trail bars in many stores throughout the west but if you go online and buy them at tahotrailbar.com and enter in the code gearshow 20, you get 20% off your purchase. So go check it out and get your deal - !
So, with that, let's listen in and gear up for what's next.
Where to find Wes:
Tahoe Trail Bar (Code gearshow20 for 20% off!!)
BEFORE YOU LEAVE - If you are enjoying the shows, I hope you’ll subscribe, rate, review and share with your friends!
About Lisa Gerber:
Lisa advises CEOs and senior-level management on how to use the power of storytelling and effective communication to influence action and bring ideas to life.
She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps.
When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem-solving.
To learn more about booking Lisa for consulting, speaking or workshops, visit www.bigleapcreative.com.
If you're happier and more comfortable when you're outside, you'll get out and play more. That's why Big Agnes, aka, The Mother of Comfort, a Steamboat Springs-based company exists - to make you more comfortable. And Bill Gamber, one of the founders, joins us today.
In 2000, Bill Gamber and his business partner borrowed the name of a local peak in the Mt. Zirkel Wilderness Area to start Big Agnes. The company launched with a simple, but revolutionary idea: "never roll off your pad again" with a unique, integrated sleeping bag and pad system. This would be the first in a long line of product "firsts" he would introduce to the outdoors. His innovations over the years have been adopted throughout the industry. (I'm reading from the official bio that was sent to me - they are kind when they say that. Others copied what he did I editorialize and digress. So back to his background:
Bill provides career opportunities and year-round employment for more than 100 people in the small mountain town of Steamboat Springs, Colorado. He has been influential in building Colorado's outdoor economy and shaping the state's recreational future. For 28 years, Bill has lived off-grid outside of Steamboat with his wife and three kids, in his solar and wind-powered home. Today Big Agnes has a full line of Sleeping Bags consisting of those that attached to pads and not. They also are the innovation leaders in tents and sleeping pads having won more than 14 awards like the prestigious Backpacker Magazine Editors' Choice award. Bill loves the backcountry and wants to get people where they're going – top of a peak or first family Car Camping trip. Big Agnes gear is sold and used globally.
I wish I could have had another hour with Bill. We talked about starting a company, getting distribution, and why Big Anes doesn't make car tents. I was hell-bent on finding a formula for building a brand and company culture but here's what I learned: The people at Big Agnes let their actions do the talking, and I think that makes a great story. Recently, Bill invited all employees to embark on the 740-mile hike of the Continental Divide Trail. They signed up for various segments and hiked from New Mexico to Wyoming. You'll learn more about that and how current international trade policy is affecting those in the outdoor industry.
This episode is packed -
So, with that, let's listen in and gear up for what's next.
Where to find Bill Gamber
BEFORE YOU LEAVE - If you are enjoying the shows, I hope you’ll subscribe, rate, review and share with your friends!
About Lisa Gerber:
Lisa advises CEOs and senior-level management on how to use the power of storytelling and effective communication to influence action and bring ideas to life.
She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps.
When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem-solving.
To learn more about booking Lisa for consulting, speaking or workshops, visit www.bigleapcreative.com.
Today, we journey back to Georgia. We spoke with Terri Watts of Athens in episode 83. Kate Gates joins us from Ellijay, Georgia. She and her husband and their parents own and operate Mulberry Gap, a mountain bike getaway in the mountains of Northern Georgia with access to the Pinhoti Trail system.
Kate & Andrew met in high school in 2004, and their families have been close friends ever since. Their dating relationship would be the start of Mulberry Gap so many years later. During the early years of the business, Kate attended Florida State University and graduated in 2011. She and Andrew were engaged during the winter of 2013, and she's been full time with Mulberry Gap ever since.
Interestingly, Kate didn't find cycling until 2014, when she and Andrew went on their first bikepacking trip in Florida to ride the Huracan 300. Long-distance and endurance rides are now her preferred method of exploring by bike. The bikepacking experiences led her to become a lover of the gravel and experiencing places at a slower pace.
We talk about the trials and tribulations of being an entrepreneur and living what many of us would call the dream. How they adapted their business through trying times; what it's like to battle with impostor syndrome like I'm sure so many of us do; and on a lighter note, what it's like to ride in Georgia.
So, with that, let’s listen in and gear up for what’s next.
Where to find Kate and Mulberry Gap
BEFORE YOU LEAVE - If you are enjoying the shows, I hope you’ll subscribe, rate, review and share with your friends!
About Lisa Gerber:
Lisa advises CEOs and senior-level management on how to use the power of storytelling and effective communication to influence action and bring ideas to life.
She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps.
When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem-solving.
To learn more about booking Lisa for consulting, speaking or workshops, visit www.bigleapcreative.com.