Wes King is the CEO and founder of the Tahoe Trail Bar, a plant-based, non-GMO, gluten free line of awesome tasting energy bars. He had so much to share, I decide to make this into a two-part episode so I didn’t have to edit anything out. Today, we’re going to talk about finding purpose, working your ass off and taking a cottage business to the next level. Next week, we’ll talk about his leadership philosopy, mindfulness and giving back to the community. I was truly inspired by our conversation and have lists of my own ideas I was jotting down as he spoke. I think you’ll find the same.
More on Wes: Tahoe Trail Bar started in a coffee shop in South Lake Tahoe CA in 2010. Today, under his leadership, they have achieved distribution throughout the western US. One of his greatest achievements to date is pursuing the active balance between a laser focus on key growth outcomes and the deep enjoyment of the process of working in the business alongside his employees. Outside of leading the Tahoe Trail Bar, Wes prioritizes taking in a steady diet of continuing education, meditation, learning from mentors and other entrepreneurs, and investing his time as a mentor to other startups in his business community. Whenever he can, you will find him backcountry skiing on Mount Rose, mountain biking on the Tahoe Rim Trail, or backpacking with his wife and 2 children in Desolation Wilderness.
One quick thing before we get into the interview - you can find tahoe trail bars in many stores throughout the west but if you go online and buy them at tahotrailbar.com and enter in the code gearshow 20, you get 20% off your purchase. So go check it out and get your deal - !
So, with that, let's listen in and gear up for what's next.
Where to find Wes:
Tahoe Trail Bar (Code gearshow20 for 20% off!!)
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About Lisa Gerber:
Lisa advises CEOs and senior-level management on how to use the power of storytelling and effective communication to influence action and bring ideas to life.
She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps.
When she is not in her office, she might be out skiing or trail running. This is where she does her best creative problem-solving.
To learn more about booking Lisa for consulting, speaking or workshops, visit www.bigleapcreative.com.